Communications - Fjällräven North America

The Communications team is the voice of Fjällräven in the Americas, blending storytelling, social engagement, and community connection to amplify our mission and values. This team ensures that every message we share—whether through media relations, social platforms, in-person events, or collaborations with brand ambassadors—resonates with our love for nature and commitment to sustainability.

From fostering relationships with media and national partners to curating vibrant social communities and creating memorable brand events, the Communications team inspires others to walk with nature while strengthening the connection between Fjällräven and our community. Together, they embody the heart of our mission, ensuring our story reaches and unites outdoor enthusiasts everywhere.

About Fjällräven North America

In 1960, Åke Nordin founded Fjällräven in the small town of Örnsköldsvik, Sweden, crafting the first products in his basement. What began as a local endeavor has grown into a global outdoor brand, known for timeless, functional, and durable gear that’s now available in over 70 countries.

Our product range includes outdoor clothing andaccessories for men and women, backpacks, tents, and sleeping bags. At Fjällräven, we are dedicated to acting responsibly—toward people, wildlife, and the environment—while inspiring others to connect with and cherish the great outdoors.

We are proud to organize two celebrated outdoor events each year: Fjällräven Classic and Fjällräven Polar, which bring thousands of adventurers together to experience nature’s wonders. Fjällräven is part of the Fenix Outdoor AB family.

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