Creative
The Creative Team is the visual and verbal voice of Fjällräven, crafting compelling stories that bring our brand’s mission to life. This team is responsible for developing innovative campaigns, engaging content, and visually stunning designs that inspire people to connect with nature. From concept to execution, they ensure that every piece of communication reflects our commitment to sustainability, quality, and the timeless spirit of exploration.
As part of the larger Marketing Department, the Creative Team plays a vital role in amplifying Fjällräven’s presence across diverse channels, including digital platforms, print media, and in-store experiences. Their work not only captures the essence of our products but also resonates deeply with our audience, fostering a shared love for nature and adventure. Through collaboration and creativity, they shape how the world experiences Fjällräven.
About Fjällräven North America
In 1960, Åke Nordin founded Fjällräven in the small town of Örnsköldsvik, Sweden, crafting the first products in his basement. What began as a local endeavor has grown into a global outdoor brand, known for timeless, functional, and durable gear that’s now available in over 70 countries.
Our product range includes outdoor clothing andaccessories for men and women, backpacks, tents, and sleeping bags. At Fjällräven, we are dedicated to acting responsibly—toward people, wildlife, and the environment—while inspiring others to connect with and cherish the great outdoors.
We are proud to organize two celebrated outdoor events each year: Fjällräven Classic and Fjällräven Polar, which bring thousands of adventurers together to experience nature’s wonders. Fjällräven is part of the Fenix Outdoor AB family.
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