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customer experience

At Fjällräven, every journey begins and ends with people. The Customer Experience Team is here to meet our community with the same care, curiosity, and reliability that define our gear, whether supporting a first-time day hiker, a lifelong adventurer, or a trusted wholesale partner across our brands.

This team is often the first voice someone hears and the steady presence they return to. They offer thoughtful product guidance, ethical problem-solving, and warm, human support rooted in a genuine understanding of life outdoors. Each interaction is an opportunity to reflect our values: durability, honesty, and respect for both people and nature.

Working closely with teams across the organization, the Customer Experience Team carries customer insights back into the business, helping us continuously learn, improve, and stay grounded in the real experiences of those who use our products. Their work ensures that every touchpoint, from a simple question to a complex partnership, feels personal, dependable, and aligned with Fjällräven's enduring commitment to helping more people spend time in nature.

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Customer Experience

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About Fjällräven North America

Founded in 1960 by Åke Nordin in his hometown of Örnsköldsvik, Sweden, Fjällräven began with one idea: better gear makes time in nature more accessible. What started in a basement workshop has grown into a global outdoor brand, with products now available in more than 70 countries.

In North America, we bring that same commitment to functional, durable, timeless design to our retail stores, wholesale partners, and e-commerce channels. Our range includes outdoor clothing and accessories for women and men, as well as backpacks, tents, and sleeping bags, all created with a long-term perspective.

We act responsibly toward people, wildlife, and the environment, and we design products made to last for years, not seasons. We're also proud to host community-driven events like Fjällräven Classic and Fjällräven Polar, which bring thousands together to experience the outdoors in a thoughtful, shared way.

Fjällräven is part of Fenix Outdoor AB, an international group of premium outdoor brands.

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