The Sales team serves as Fjällräven’s connection to a wide network of wholesale partners, ensuring our brand and products reach outdoor enthusiasts in communities far and wide. From independent specialty retailers to major accounts, this team builds and nurtures relationships that align with our mission and values, ensuring our products are represented with integrity and passion.

Working hand-in-hand with partners, the Sales team provides education, guidance, and support to highlight the craftsmanship, functionality, and sustainability of our offerings. By carefully selecting and collaborating with retailers who share our vision, the Sales team plays a vital role in expanding Fjällräven’s reach, inspiring even more people to walk with nature.