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Sales

The Sales Team connects Fjällräven with a trusted network of wholesale partners across North America. Through these relationships, our products reach communities, specialty retailers, and outdoor spaces far beyond our own stores.

Their work is built on long-term partnership. Not volume for its own sake, but alignment. They collaborate closely with retailers who share our values of quality, sustainability, and responsible outdoor living.

Education is a central part of the role. The team supports partners with product knowledge, brand context, and practical guidance so our gear is represented with clarity and integrity. Thoughtful storytelling. Honest positioning. No unnecessary noise.

They listen as much as they present. Market insight, retailer feedback, and community understanding all inform how and where we grow.

In this way, the Sales Team helps extend Fjällräven’s presence with care. Expanding reach while staying true to our purpose: creating durable gear and inspiring more people to spend time in nature.

Department

Sales

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About Fjällräven North America

Founded in 1960 by Åke Nordin in his hometown of Örnsköldsvik, Sweden, Fjällräven began with one idea: better gear makes time in nature more accessible. What started in a basement workshop has grown into a global outdoor brand, with products now available in more than 70 countries.

In North America, we bring that same commitment to functional, durable, timeless design to our retail stores, wholesale partners, and e-commerce channels. Our range includes outdoor clothing and accessories for women and men, as well as backpacks, tents, and sleeping bags, all created with a long-term perspective.

We act responsibly toward people, wildlife, and the environment, and we design products made to last for years, not seasons. We're also proud to host community-driven events like Fjällräven Classic and Fjällräven Polar, which bring thousands together to experience the outdoors in a thoughtful, shared way.

Fjällräven is part of Fenix Outdoor AB, an international group of premium outdoor brands.

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