The Retail HQ team is the driving force behind the seamless operation and success of Fjällräven’s retail stores. This team provides vital support to our store teams, equipping them with the tools, resources, and guidance needed to deliver exceptional experiences to our customers. From developing operational processes to ensuring that store teams have what they need to create welcoming and inspiring environments, Retail HQ is deeply connected to our mission of inspiring the world to walk with nature.

Focused on operational excellence and continuous improvement, the Retail HQ team collaborates closely with store leaders to align strategies, share best practices, and address challenges. Their behind-the-scenes efforts ensure that every store reflects the Fjällräven brand, enabling our in-store teams to focus on what matters most: connecting customers to the products and knowledge that support their outdoor journeys.