The Americas Marketing team at Fjällräven connects people across the U.S., Canada, and LATAM with our mission to inspire the world to walk with nature. Through 360-degree storytelling across digital, print, in-store, and experiential channels, the team brings our values to life in ways that resonate with customers, partners, and communities.

From crafting integrated strategies and managing partnerships to producing impactful events, the Marketing team spotlights Fjällräven’s iconic designs and commitment to sustainability to build brand recognition and meaningful connections. Collaborating closely with retail, eCommerce, and sales teams, Marketing drives growth while strengthening the bond between our brand, our customers, and the natural world.