Marketing
The Americas Marketing team at Fjällräven connects people across the U.S., Canada, and LATAM with our mission to inspire the world to walk with nature. Through 360-degree storytelling across digital, print, in-store, and experiential channels, the team brings our values to life in ways that resonate with customers, partners, and communities.
From crafting integrated strategies and managing partnerships to producing impactful events, the Marketing team spotlights Fjällräven’s iconic designs and commitment to sustainability to build brand recognition and meaningful connections. Collaborating closely with retail, eCommerce, and sales teams, Marketing drives growth while strengthening the bond between our brand, our customers, and the natural world.
About Fjällräven North America
In 1960, Åke Nordin founded Fjällräven in the small town of Örnsköldsvik, Sweden, crafting the first products in his basement. What began as a local endeavor has grown into a global outdoor brand, known for timeless, functional, and durable gear that’s now available in over 70 countries.
Our product range includes outdoor clothing andaccessories for men and women, backpacks, tents, and sleeping bags. At Fjällräven, we are dedicated to acting responsibly—toward people, wildlife, and the environment—while inspiring others to connect with and cherish the great outdoors.
We are proud to organize two celebrated outdoor events each year: Fjällräven Classic and Fjällräven Polar, which bring thousands of adventurers together to experience nature’s wonders. Fjällräven is part of the Fenix Outdoor AB family.
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