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Retail Stores

Our stores are the most tangible expression of Fjällräven. They are where people can experience our products, our values, and our connection to nature in a direct and meaningful way.

Each store offers a thoughtfully curated selection of durable clothing, gear, and accessories designed for life outdoors. The environment is calm, welcoming, and intentional. A place to explore, ask questions, and prepare for time in nature.

Our retail teams are knowledgeable, grounded, and genuinely passionate about the outdoors. They focus on listening first, then offering guidance that is practical, honest, and tailored to each customer’s needs. No pressure. Just thoughtful support and lasting gear.

Retail is not only about transactions. It is about relationships. By creating spaces that reflect our commitment to sustainability, functionality, and long-term use, our stores help foster trust within local communities and encourage more people to spend time outside.

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About Fjällräven North America

Founded in 1960 by Åke Nordin in his hometown of Örnsköldsvik, Sweden, Fjällräven began with one idea: better gear makes time in nature more accessible. What started in a basement workshop has grown into a global outdoor brand, with products now available in more than 70 countries.

In North America, we bring that same commitment to functional, durable, timeless design to our retail stores, wholesale partners, and e-commerce channels. Our range includes outdoor clothing and accessories for women and men, as well as backpacks, tents, and sleeping bags, all created with a long-term perspective.

We act responsibly toward people, wildlife, and the environment, and we design products made to last for years, not seasons. We're also proud to host community-driven events like Fjällräven Classic and Fjällräven Polar, which bring thousands together to experience the outdoors in a thoughtful, shared way.

Fjällräven is part of Fenix Outdoor AB, an international group of premium outdoor brands.

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