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Retail Stores

Our retail stores are the heart of the Fjällräven experience, where customers can connect with our products and our brand in a hands-on way. In each store, we bring our commitment to nature, sustainability, and quality to life by offering a curated selection of our outdoor clothing, gear, and accessories. Our teams are passionate outdoor enthusiasts, eager to share their knowledge and help customers find the right gear for their adventures.

The retail environment is not just about selling products; it’s about fostering a deeper connection with nature and supporting our mission to inspire people to walk with nature. By providing exceptional service, expert advice, and a welcoming atmosphere, our stores play a key role in creating lasting relationships with our customers while strengthening Fjällräven’s presence and values in local communities.

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About Fjällräven North America

In 1960, Åke Nordin founded Fjällräven in the small town of Örnsköldsvik, Sweden, crafting the first products in his basement. What began as a local endeavor has grown into a global outdoor brand, known for timeless, functional, and durable gear that’s now available in over 70 countries.

Our product range includes outdoor clothing andaccessories for men and women, backpacks, tents, and sleeping bags. At Fjällräven, we are dedicated to acting responsibly—toward people, wildlife, and the environment—while inspiring others to connect with and cherish the great outdoors.

We are proud to organize two celebrated outdoor events each year: Fjällräven Classic and Fjällräven Polar, which bring thousands of adventurers together to experience nature’s wonders. Fjällräven is part of the Fenix Outdoor AB family.

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