Ecommerce
The eCommerce team brings Fjällräven’s passion for the outdoors to life in the digital realm, creating an online experience that’s as seamless and inspiring as a trek through nature. This team is responsible for managing and enhancing our digital storefront, ensuring it reflects our brand values while meeting the needs of outdoor enthusiasts across North America.
From showcasing our timeless, functional gear to providing user-friendly navigation and secure transactions, the eCommerce team plays a pivotal role in connecting customers with the products that fuel their adventures. They work closely with marketing, customer experience, and logistics teams to ensure every digital interaction reflects Fjällräven’s commitment to sustainability, quality, and community.
About Fjällräven North America
In 1960, Åke Nordin founded Fjällräven in the small town of Örnsköldsvik, Sweden, crafting the first products in his basement. What began as a local endeavor has grown into a global outdoor brand, known for timeless, functional, and durable gear that’s now available in over 70 countries.
Our product range includes outdoor clothing andaccessories for men and women, backpacks, tents, and sleeping bags. At Fjällräven, we are dedicated to acting responsibly—toward people, wildlife, and the environment—while inspiring others to connect with and cherish the great outdoors.
We are proud to organize two celebrated outdoor events each year: Fjällräven Classic and Fjällräven Polar, which bring thousands of adventurers together to experience nature’s wonders. Fjällräven is part of the Fenix Outdoor AB family.
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