Merchandising & Planning
The Merchandising & Planning team is the strategic backbone of Fjällräven’s direct-to-consumer (DTC) product offerings. This team curates the assortment that reaches our stores and eCommerce platforms, ensuring that every item reflects our commitment to timeless design, functionality, and sustainability. By analyzing trends, customer insights, and sales data, they craft assortments that inspire exploration and meet the needs of outdoor enthusiasts across North America.
With a focus on balancing inventory, forecasting demand, and aligning product strategies with Fjällräven’s global vision, the team plays a critical role in bringing our brand’s mission to life. Their careful planning ensures that customers can always find the gear they need for their adventures, while supporting sustainable practices in how we design, source, and distribute our products.
About Fjällräven North America
In 1960, Åke Nordin founded Fjällräven in the small town of Örnsköldsvik, Sweden, crafting the first products in his basement. What began as a local endeavor has grown into a global outdoor brand, known for timeless, functional, and durable gear that’s now available in over 70 countries.
Our product range includes outdoor clothing andaccessories for men and women, backpacks, tents, and sleeping bags. At Fjällräven, we are dedicated to acting responsibly—toward people, wildlife, and the environment—while inspiring others to connect with and cherish the great outdoors.
We are proud to organize two celebrated outdoor events each year: Fjällräven Classic and Fjällräven Polar, which bring thousands of adventurers together to experience nature’s wonders. Fjällräven is part of the Fenix Outdoor AB family.
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