The Merchandising & Planning Team shapes how Fjällräven’s products are experienced across our direct-to-consumer channels. They curate assortments for stores and eCommerce with care, ensuring each product reflects our values of functionality, longevity, and timeless design.

Their work is both analytical and intentional. By drawing on customer insight, sales data, and a deep understanding of our product philosophy, they build assortments that feel balanced, relevant, and true to the brand, not driven by short-term trends.

With a steady focus on forecasting, inventory stewardship, and alignment with our global direction, the team helps create a consistent and reliable product experience. The goal is simple: the right gear, in the right place, at the right time.

Thoughtful planning also supports our broader commitment to sustainability. Fewer excess products. Better long-term decisions. Gear that serves real needs in nature.