The Merchandising & Planning team is the strategic backbone of Fjällräven’s direct-to-consumer (DTC) product offerings. This team curates the assortment that reaches our stores and eCommerce platforms, ensuring that every item reflects our commitment to timeless design, functionality, and sustainability. By analyzing trends, customer insights, and sales data, they craft assortments that inspire exploration and meet the needs of outdoor enthusiasts across North America.

With a focus on balancing inventory, forecasting demand, and aligning product strategies with Fjällräven’s global vision, the team plays a critical role in bringing our brand’s mission to life. Their careful planning ensures that customers can always find the gear they need for their adventures, while supporting sustainable practices in how we design, source, and distribute our products.