Merchandising & Planning
The Merchandising & Planning Team shapes how Fjällräven’s products are experienced across our direct-to-consumer channels. They curate assortments for stores and eCommerce with care, ensuring each product reflects our values of functionality, longevity, and timeless design.
Their work is both analytical and intentional. By drawing on customer insight, sales data, and a deep understanding of our product philosophy, they build assortments that feel balanced, relevant, and true to the brand, not driven by short-term trends.
With a steady focus on forecasting, inventory stewardship, and alignment with our global direction, the team helps create a consistent and reliable product experience. The goal is simple: the right gear, in the right place, at the right time.
Thoughtful planning also supports our broader commitment to sustainability. Fewer excess products. Better long-term decisions. Gear that serves real needs in nature.
About Fjällräven North America
Founded in 1960 by Åke Nordin in his hometown of Örnsköldsvik, Sweden, Fjällräven began with one idea: better gear makes time in nature more accessible. What started in a basement workshop has grown into a global outdoor brand, with products now available in more than 70 countries.
In North America, we bring that same commitment to functional, durable, timeless design to our retail stores, wholesale partners, and e-commerce channels. Our range includes outdoor clothing and accessories for women and men, as well as backpacks, tents, and sleeping bags, all created with a long-term perspective.
We act responsibly toward people, wildlife, and the environment, and we design products made to last for years, not seasons. We're also proud to host community-driven events like Fjällräven Classic and Fjällräven Polar, which bring thousands together to experience the outdoors in a thoughtful, shared way.
Fjällräven is part of Fenix Outdoor AB, an international group of premium outdoor brands.
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