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How we Trek Together

We take a long-term view. We move with purpose. We grow sustainably.

Excellence in outdoor gear, in harmony with nature, demands innovation, sustainability, and the patience to do it right.

Creating a culture of wellbeing

At Fjällräven, we are committed to building a workplace where employees feel respected, supported, and empowered to perform at their best. Our success depends on individual contributions aligned with our shared mission.

Fjällräven is shaped by the people who work here. Each role, across stores, offices, warehouses, and beyond, plays a part in moving our mission forward. We value collaboration, continuous learning, and the diverse perspectives that strengthen our teams.

Like any successful expedition, progress requires trust, accountability, and a willingness to grow together.

trekking together

  • Healthy and safe workplaces

    We are committed to maintaining workplaces that prioritize physical safety, psychological safety, and wellbeing, so that every employee can perform at their best.

  • Equal opportunity

    We provide fair and equal access to growth, development, and advancement. Expectations are clear, and opportunities are open to all.

  • Clear leadership

    We set direction with transparency and integrity. Strong leadership at every level builds trust, accountability, and shared progress.

Come walk with us

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About Fjällräven North America

Founded in 1960 by Åke Nordin in his hometown of Örnsköldsvik, Sweden, Fjällräven began with one idea: better gear makes time in nature more accessible. What started in a basement workshop has grown into a global outdoor brand, with products now available in more than 70 countries.

In North America, we bring that same commitment to functional, durable, timeless design to our retail stores, wholesale partners, and e-commerce channels. Our range includes outdoor clothing and accessories for women and men, as well as backpacks, tents, and sleeping bags, all created with a long-term perspective.

We act responsibly toward people, wildlife, and the environment, and we design products made to last for years, not seasons. We're also proud to host community-driven events like Fjällräven Classic and Fjällräven Polar, which bring thousands together to experience the outdoors in a thoughtful, shared way.

Fjällräven is part of Fenix Outdoor AB, an international group of premium outdoor brands.

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