Fjällräven is seeking in Integrated Marketing Manager to lead and execute innovative marketing strategies across Latin America. In this dynamic role, you’ll collaborate with cross-functional teams to deliver memorable brand experiences, drive product sell-through, and elevate our presence in wholesale, retail, and e-commerce channels. You’ll play a key role in shaping the regional marketing calendar, executing impactful campaigns, and supporting local events and activations.

This position is remote, preferably from the Mexico City area.

WHAT YOU WILL DO

You will oversee and execute regional marketing campaigns while collaborating with internal and external stakeholders to promote the Fjällräven brand across Latin America.

Campaign & Event Execution

• Lead the creation of regional go-to-market briefs, ensuring alignment with global strategies
• Support the development of the regional marketing calendar and budget, collaborating with the Senior Integrated Marketing Manager
• Deliver hands-on support for local events, product marketing, and brand activations across key markets
• Coordinate with local market leads to support regional activations, promotions, and events
• Manage brand ambassador relations and outreach in Latin America

Partner Collaboration & Support

• Collaborate with wholesale partners to execute marketing campaigns both online and in-store
• Provide ongoing support and field questions from retail partners regarding campaigns, fixtures, and merchandising
• Oversee and optimize visual merchandising support and brand consistency across Latin American touchpoints
• Proactively support the marketing needs of retail partner stores and e-commerce websites

Analysis & Reporting

• Track and analyze social media performance, identifying opportunities for improvement
• Work with the Senior Integrated Marketing Manager to gather and evaluate data on regional marketing campaign performance
• Build reports on media performance, event recaps, and budget tracking to support data-driven decision-making

WHO YOU ARE

You are a creative and strategic marketing professional with a strong background in regional campaigns, event execution, and cross-channel marketing. You excel at collaborating with internal and external stakeholders, delivering impactful marketing initiatives, and driving results.

Experience & Technical Skills

• Considerable experience in brand or retail marketing, ideally in outdoor specialty channels or apparel
• Proven experience working on traditional and digital marketing campaigns
• Experience providing marketing support to wholesale, trade, and retail businesses
• Strong project management and organizational skills, with experience coordinating complex campaigns
• Fluent in English and Spanish (both written and verbal)

Traits & Attributes

• Strong collaborator and relationship-builder, with the ability to influence stakeholders
• Highly motivated, self-driven, and adaptable to changing priorities
• Detail-oriented with strong analytical skills and a data-driven mindset
• Creative problem-solver with a passion for storytelling and brand-building
• Excellent written and verbal communication skills

ABOUT US

For over 60 years, Fjällräven has been committed to inspiring people to spend more time in nature through high-quality outdoor gear. We design products with a focus on longevity, sustainability, and performance, ensuring they can be passed down through generations. As we expand our presence in the Americas, we seek team members who are passionate about outdoor adventure, responsible business practices, and delivering exceptional customer experiences.

Ready to apply? Submit your brief application to be considered for our team and help shape the future of sustainability in the outdoor industry!

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.