Rianne Matthews
Talent Acquisition Advisor – Human Resources🧭 What is your role?
Talent Acquisition Advisor for Fenix Outdoor North America
📍 What location do you work from?
Louisville, CO (Corporate Office)
🌿 What drew you to Fjällräven, and what keeps you here?
I’ve always been drawn to mission-focused work, so the opportunity to support a brand rooted in protecting nature and encouraging outdoor life felt like a natural fit. That sense of purpose still motivates me every day.
What keeps me here, though, is the people. My team is collaborative, thoughtful, and genuinely aligned with our values. Getting to work alongside people who care deeply about both the work and each other makes a meaningful difference.
💬 What’s a common misconception about your job, and what’s the reality?A common misconception is that Talent Acquisition is just posting jobs and filling roles. In reality, it’s a very high-touch and strategic process.
I spend a lot of time partnering with hiring managers, supporting candidates, and helping ensure our process is thoughtful, respectful, and aligned with our values. I take pride in creating a positive experience for jobseekers while helping us find strong, values-aligned talent.
🌍 How does your work connect to our mission of sustainability, quality, and outdoor life?
I see my role, and our broader HR team, as driving people strategy. The people we bring into the organization shape our decisions, our culture, and ultimately our impact.
By hiring thoughtfully and prioritizing values alignment, we help protect our long-term vision and support a company that values quality, sustainability, and a deep respect for the outdoors.
🫎 Do you have a favorite local nature spot?
We’re spoiled for choice in Colorado, but Brainard Lake is a consistent favorite. I love snowshoeing there in the winter and hiking in the warmer months.
Sometimes my perfect visit is much simpler: a backpacking chair, a few snacks, a good book, and the clear water views... occasionally in the quiet company of a moose or two.
Some of my colleagues
About Fjällräven North America
In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today, the company’s timeless, functional, and durable outdoor equipment enjoys a global presence and can be found in over 70 countries.
Fjällräven’s product range includes outdoor clothing and accessories for men and women as well as backpacks, tents, and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife, and the environment and to encourage people to take an interest in outdoor life.
The company hosts two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is part of Fenix Outdoor AB.
Already working at Fjällräven North America?
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