Location: Calgary, AB

Employment Type: Full-Time
Compensation: $100,000-$120,000 annually (dependent on experience)

Fjällräven is seeking a strategic and relationship-driven Canada Sales Manager to lead the growth of our premium outdoor brand across the Canadian market. Based out of our Calgary office and distribution center, this leadership role will execute our national sales strategy, deepen our retail partnerships, and champion Fjällräven’s values in every channel, across wholesale, key accounts, and specialty outdoor retail.

You’ll collaborate closely with US and global counterparts to ensure regional execution aligns with broader brand initiatives. Whether you’re crafting revenue targets, elevating sales agency performance, or supporting brand campaigns, your work will strengthen Fjällräven’s presence across Canada and ensure a cohesive, elevated brand experience from coast to coast.

If you thrive on driving sell-through results and growing sustainable outdoor brands, this is your trailhead.

WHAT YOU WILL DO

Lead Canadian Sales Strategy and Execution

• Own the sell-in and sell-through process for Fenix Outdoor brands across Canadian wholesale accounts
• Create annual sales plans and revenue forecasts by region and product category
• Establish sales quotas and profitability goals in alignment with market trends and future growth
• Manage Canadian Key Accounts and specialty outdoor retailers; plan and lead key sales meetings
• Develop and coach a high-performing team of external sales agencies and representatives
• Ensure alignment with global and regional strategies while tailoring execution for the Canadian market

Drive Market Visibility and Brand Presence

• Deepen brand equity through strategic partnerships, trade shows, digital activations, and retail events
• Support and adapt marketing campaigns to resonate with Canadian consumers while maintaining global consistency
• Advocate for a premium brand experience across all Canadian consumer touchpoints

Collaborate Cross-Border and Share Insights

• Act as a Canadian market expert, sharing key trends, challenges, and opportunities with North American teams
• Participation in international travel to align on strategy and nurture relationships with US and Swedish counterparts

Additional Responsibilities

• Represent Fjällräven at trade shows, industry events, and retail visits
• Travel up to 30% (including international travel)

WHAT YOU BRING

Experience and Leadership

• Minimum 2 years of sales leadership experience in Canada’s outdoor, apparel, or premium specialty retail sectors
• Proven track record of leading sales teams and managing external reps or agencies
• Experience executing go-to-market strategies and coordinating national marketing initiatives

Skills and Knowledge

• Fully fluent in English and French/Québécois
• Passion for premium outdoor gear and sustainable product storytelling
• Deep understanding of the Canadian outdoor retail landscape and consumer behavior
• Strong negotiation and relationship-building skills
• Strategic thinker with strong planning, forecasting, and communication abilities

WHAT WE OFFER

Click here to learn more about Fjällräven benefits like:

• A stimulating work environment with passionate, enthusiastic co-workers
• Opportunities for personal and professional growth that will elevate your career
• A company that treasures sustainability and acts to create future stewards of nature
• Medical, Dental, Vision, Critical Illness, Accident
• 401k with generous company match
• Generous schedule of company-paid holidays
• Product discounts on all Fenix Outdoor brands
• Industry discounts and more…

ABOUT US

For over 60 years, Fjällräven has been committed to inspiring people to spend more time in nature through high-quality outdoor gear. We design products with a focus on longevity, sustainability, and performance, ensuring they can be passed down through generations. As we expand our North American presence, we seek team members who are passionate about outdoor adventure, responsible business practices, and delivering exceptional customer experiences.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.